Potion Paris Blog

Why Refillable Perfume Matters: The Case for Fragrance That Respects the Future

Every year, the fragrance industry produces over 120 million glass bottles — the vast majority of which will never be recycled. Here is why that should trouble anyone who loves perfume, and what th...

Eco-Friendly Perfume Brands: The Houses Proving Luxury and Sustainability Are Not Opposites

The fragrance industry produces over 120 million perfume bottles each year. Most end up in landfill within twelve months. But a quiet revolution is reshaping luxury perfume — and the houses leading...