Potion Paris Blog
Rose Perfume Guide: Why the World's Most Beloved Flower Creates the Most Complex Fragrances
Rose has enchanted perfumers for centuries — but there is nothing simple about this flower. Here is everything you need to know about wearing rose beautifully.
Read more
Oud vs Oudh: What's the Difference, and Why Does This Wood Cost More Than Gold?
Oud vs Oudh: What's the Difference, and Why Does This Wood Cost More Than Gold? Walk into any luxury department store fragrance section and you'll see "oud" everywhere. Oud perfumes from Tom Ford...
Read more
The Ultimate Perfume Gift Guide 2026: Fragrances They'll Actually Love
The Ultimate Perfume Gift Guide 2026: Fragrances They'll Actually Love Buying perfume for someone else is terrifying. It's deeply personal, wildly subjective, and expensive when you get it wrong....
Read more
How to Make Perfume Last All Day: 9 Techniques the Fragrance Industry Won't Tell You
How to Make Perfume Last All Day: 9 Techniques the Fragrance Industry Won't Tell You You've spent £200 on a perfume that smelled incredible in the shop. Four hours later, it's gone. You're not im...
Read more
Best Summer Perfumes for 2026: 12 Fragrances That Thrive in the Heat
Best Summer Perfumes for 2026: 12 Fragrances That Thrive in the Heat Summer demands a different kind of perfume. Heavy orientals that command a room in winter become suffocating when the mercury ...
Read more