Beauty Industry Waste

The beauty industry creates an estimated 120 billion packaging units per year, which is accountable for up to 40% of all landfill waste and much of which also ends up in the ocean. Clearly, this isn’t a sustainable state of affairs.

Preventing our empty essentials from being thrown out altogether is a much better option and switching to refillable beauty products is a huge step towards better sustainability.

Leading the way in making sustainability aspirational and desirable for consumers;

We produce products that are beautiful and functional with the added benefit of being sustainable, our opportunity to redefine luxury. Simple but not plain. Beautiful but not arrogant. We love when things are made right, packaged right and built to last.

Potion Paris is leading the movement with high-performing, luxury products: clean, vegan, luxurious, organic and designed with sustainability in mind.