RETURN. REFILL. REPEAT

OUR APPROACH TO SUSTAINABLE PACKAGING

SUSTAINABLE LUXURY

OUR MISSION

We’re on a mission to create the most effective, natural and sustainable fragrance & beauty products in the world.

Together, with new ways of thinking, we believe we can all create a sustainable future by making small changes, with big impact.

To do this, we lead with innovation, and design with sustainability in mind - from our natural ingredients, to sustainable packaging, and supporting others who drive change for the better.

RETURN. REFILL. REPEAT.

THE SUSTAINABLE SOLUTION

Our Return, Refill, Repeat initiative is designed to reduce reliance on single-use packaging by offering a convenient and circular solution to consumers.

REUSE VS RECYCLE?

Recycling means turning an item into raw materials which can be used again, usually for a completely new product. This is an energy consuming procedure. Reusing refers to using an object as it is without treatment. This reduces pollution and waste, thus making it a more sustainable process.

SO HOW ARE WE MAKING THIS HAPPEN?

Firstly we created all our refills in 10ml glass vials. This makes them lighter and easier to transport, as the larger the bottle the thicker the glass must be and therefore the larger the carbon footprint in sending and receiving the bottles. With our refills being made from glass it makes them really easy to wash and reuse this will minimise waste and close the loop on fragrance & beauty packaging.

Reusing is even better than recycling because it a) saves energy by removing the processes needed to recycle and b) minimises waste before it happens. The success of reusing sits with a shift in what we - as a society - do with what would usually end up in landfill. It’s just about being creative to increase the lifespan of what already exists. For us, this program (and everything we do) is about taking care of the sustainability side of things for our customers, so they feel good about the choices they make.

Ever since the beginning of Potion Paris, our focus has been on looking for more sustainable luxury solutions for what we put in our products and then what we put those products in to! In other words, we look for the most sustainable , effective ingredients and most sustainable luxury packaging too. It’s a hard balance between sustainability and luxury and that’s why in addition to our closed loop reuse initiative, we also plant a tree for every set we sell, to offset the paper used in our luxurious packaging. That way we can still provide a luxury product but by offsetting this with planting trees.

JOIN OUR ‘RETURN. REFILL. REPEAT’ REVOLUTION

If you're in the UK, you can send your packaging back to us - we'd recommend reusing the packaging your Potion Paris favourites arrived in, or packing it with a little newspaper to protect the glass bottles.

REUSE AND REWARD!

Return 10 of your empty Potion Paris fragrance refills to us in one go and we’ll reward your contribution to reducing global waste by giving you a FREE refill box of your choice (contains 2x10ml). Once you have 10 empty vials send us an email to reuse@potionparis.com with the subject “Reuse”. We will reply with further details on how to post your bottles back to us and with a gift card for your free fragrance refill box.